Privacy Policy
This policy explains what DALEA collects when you register for The Allocation or buy a piece from us, why we collect it, and the rights you hold over it. We keep the policy short because we keep the data short.
Last updated: 12 September 2026
Who is responsible for your data
The controller of your personal data is DALEA, Tbilisi, Georgia. For any question about this policy or about your data, write to atelier@dalea.ge.
In this policy, we and DALEA mean DALEA. You means anyone who visits daleaofficial.com, registers for a drop, accepts an invitation, or buys a piece from us.
What we collect
We collect only what the Allocation and a purchase require. Nothing is gathered for its own sake.
- Registration details you give us on the waitlist form: first and last name, email address, phone number (optional), your preferred colour, and an optional message.
- Purchase details, once you have accepted an invitation: delivery address, the payment method you chose, confirmation that payment was received, and the serial number of your piece. We do not store card numbers. Card payments are processed by our payment provider through a secure link, and the card data never reaches our systems.
- Correspondence: the emails, messages and notes of calls exchanged when you contact us or we contact you, including guarantee claims and care appointments.
- Technical data: IP address, device and browser type, approximate location derived from the IP address, and the pages you visit. We collect this only if you consent to analytics cookies. If you choose Only necessary, we do not track your visit; our hosting provider keeps short-lived security logs, which include IP addresses, as every website's host does.
Why we use it
Each piece of data has a job. These are the jobs.
- To run the draw and assign pieces among the registrations received before closure.
- To contact invited clients by phone and email, and to record whether the invitation was confirmed within 48 hours.
- To deliver purchases: to arrange hand-delivery in Tbilisi, courier collection elsewhere in Georgia, or DHL shipment abroad, and to issue the certificate that matches your piece.
- To answer your requests, repair enquiries and guarantee claims, and to keep a record of work done on your piece.
- To send you updates about the drops you registered for and news of future drops. Joining the list is your consent to these updates; every email carries an unsubscribe link and you may withdraw at any time.
- To meet our legal and accounting duties, including tax records, invoicing and obligations under consumer law.
- To detect and remove duplicate or fraudulent registrations so that the draw stays fair.
We do not profile you, we do not make automated decisions about you, and we never sell your data.
Legal bases
Every use of your data rests on one of four legal grounds.
| Consent | Drop announcements by email, and analytics or marketing cookies. You can withdraw consent at any time. Withdrawal does not affect processing that took place before. |
| Contract and pre-contract steps | Running the draw you registered for, sending an invitation, taking payment, delivering the piece and honouring the guarantee. |
| Legitimate interest | Preventing duplicate or fraudulent registrations, keeping the site secure, and keeping a basic record of our correspondence with you. We have weighed these interests against yours and consider them proportionate. |
| Legal obligation | Keeping purchase, invoice and tax records for as long as Georgian law requires, and responding to lawful requests from authorities. |
How long we keep it
We keep data for as long as it has a purpose, and no longer.
- Waitlist data: until you ask us to remove it, or 24 months after the last drop you registered for, whichever comes first.
- Purchase records: for as long as tax and accounting law requires. The certificate number and serial of each piece are kept for the life of the guarantee so that we can verify authenticity and honour claims.
- Analytics data: 14 months from collection.
- Correspondence: for as long as the request it relates to remains open, and then under the retention period that applies to the registration or purchase it concerns.
Your rights
You hold the following rights under the Law of Georgia on Personal Data Protection. If you are in the EU or EEA, you hold them under the General Data Protection Regulation as well.
- Access: to learn what data we hold about you and receive a copy of it.
- Rectification: to have inaccurate or incomplete data corrected.
- Erasure: to have your data deleted, unless a legal duty requires us to keep it.
- Restriction: to ask us to pause processing while a question about the data is resolved.
- Objection: to object to processing that rests on legitimate interest.
- Withdrawal of consent: to stop announcements or analytics at any time, without affecting earlier processing.
- Portability: to receive the data you gave us in a common machine-readable format.
To exercise any of these rights, write to atelier@dalea.ge. We may ask you to confirm your identity. We reply within 10 working days, as the Law of Georgia on Personal Data Protection requires; in exceptional cases we may extend this once by up to 10 working days and will tell you why. If you are in the EU or EEA we reply in any case within one month. Exercising your rights is free. If you believe we have handled your data unlawfully, you may complain to the Personal Data Protection Service of Georgia at pdps.ge, to the supervisory authority in your country of residence if you are in the EU or EEA, or to a court.
Security
The site is served over HTTPS, so what you type on the registration form is encrypted in transit. Registrations and orders are stored in a database with access limited to the DALEA team, and each team member sees only what their role requires. Payment card details never pass through our systems. If a breach ever affected your data, we would tell you and the authorities as the law requires.
Children
The site and the Allocation are not aimed at anyone under 18, and we do not knowingly collect data from minors. If you believe a minor has registered, write to atelier@dalea.ge and we will remove the entry.
Changes to this policy
We may update this policy as the site, our providers or the law change. The date at the top shows the version in force. If a change materially affects how we use your data, we will tell registered clients by email before it takes effect.
Contact
DALEA, Tbilisi, Georgia. Email atelier@dalea.ge.
